CallRail
Call tracking and lead engagement software that ties phone calls, texts and forms back to the marketing that produced them.
Pricing
From $50/mo
Trial
14-day trial
Call recording toolsConversation intelligence tools
CallTrackingMetrics
A call tracking and conversation analytics platform, also sold as CTM, that ties calls, chats, forms and texts back to the ads that produced them.
CallTrackingMetrics, now branded CTM, is a conversation analytics and call tracking platform for sales and marketing teams. Tracking numbers and dynamic number insertion connect calls, chats, form fills and texts to the ads behind them, and AskAI reads recordings and transcripts to pull out what customers wanted.
At a glanceChecked Oct 12, 2026
Starting price$79 per month, or $65 per month billed annually
BillingTiered plans
Free planYes
Works withGoogle Ads, Google Analytics, HubSpot
From CallTrackingMetrics’s own siteSources
- ctm.comproduct, checked Oct 12, 2026
- ctm.com/plans-pricingpricing, checked Oct 12, 2026
- ctm.com/integrationsintegrations, checked Oct 12, 2026
Found numbers in CallTrackingMetrics? See who will pick up before you dial.
High chanceLow chanceBad data
Try on 250 contacts for freeOn this page
What is CallTrackingMetrics?
CallTrackingMetrics, now branded CTM, is a conversation analytics and call tracking platform for sales and marketing teams. Tracking numbers and dynamic number insertion connect calls, chats, form fills and texts to the ads behind them, and AskAI reads recordings and transcripts to pull out what customers wanted.
Its higher plans add a softphone, a Smart Dialer, VoiceAI agents that answer and qualify calls, call scoring and real-time coaching. Its focus is measuring and routing conversations rather than building an outbound list, so it is a different kind of tool from a pure sales dialer.
Who it’s for
CTM's home page names digital marketers and agencies, which get sub-accounts, white-label options and custom billing. It also names sales teams and inbound or outbound contact teams of any size, and organizations with compliance needs such as healthcare.
Key features
Call tracking and attribution
AskAI conversation analysis
Lead and call routing
Softphone and coaching
Ad and analytics sync
CallTrackingMetrics core capabilities
- Call tracking and attribution
- AskAI conversation analysis
- Lead and call routing
Pricing
Four plans: Marketing Lite from $65 per month billed annually ($79 billed monthly), Marketing Pro from $149 ($179 monthly), Sales Engage from $274 ($329 monthly) and Enterprise at $1,999 per month. Usage fees and add-ons are billed on top.
Marketing Lite
$79per month, or $65 per month billed annually
Unlimited users and tracking sources, 25 sub-accounts, 1 hour of onboarding. Usage is billed separately.
Marketing Pro
$179per month, or $149 per month billed annually
Adds 5,000 form submissions per month and 3,000 transcribed minutes per sub-account, with 2 hours of onboarding.
Sales Engage
$329per month, or $274 per month billed annually
Adds unlimited sub-accounts, VoiceAI, a Smart Dialer and a softphone, plus AskAI Summaries.
Enterprise
$1,999per month
Volume-based usage pricing, 20 hours of onboarding per year and indefinite data retention. The page shows conflicting annual pricing, so confirm with sales.
Swipe for every plan. Prices from CallTrackingMetrics’s own pricing page. Check there before you buy.
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A conversation and revenue intelligence platform that records, transcribes and analyzes sales calls and meetings.
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Price not published
Trial
14-day trial
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Where CallTrackingMetrics fits in your calling
CTM records and scores the calls you already make or receive. Checking a contact list before it reaches your dialer or softphone cuts the calls that never connect, so the recordings you analyze come from real conversations.
- Step 1Find the numberBuild the list and fill in mobiles
- Step 2See who will pick upCheck the list before you dialWill This Person Answer
- Step 3DialCall the high chance contacts
- Step 4Log the callRecord the outcome and follow upCallTrackingMetrics
Frequently asked questions
It is a conversation analytics and call tracking platform, now branded CTM. It links calls, chats, form fills and texts to the ads that produced them, and adds recording, transcription, AI analysis, routing and a softphone for sales teams.
Yes. The vendor's older calltrackingmetrics.com address redirects to ctm.com, where the product is branded CTM. It is the same company and the same product under a new name.
The pricing page lists Marketing Lite at $79 per month ($65 billed annually), Marketing Pro at $179 ($149), Sales Engage at $329 ($274) and Enterprise at $1,999. Usage fees and add-ons are billed in addition.
Its pricing page offers $0 in plan fees for the first month. It gives no further trial terms, so ask sales what usage fees still apply during that month.
Mainly no. Its core is call tracking and conversation analytics. A softphone and a Smart Dialer appear on the Sales Engage plan, but it is not built around loading and working a cold outbound list.
Its home page names Google Ads, Google Analytics, HubSpot, Salesforce, Zapier and Make, and mentions a public API and developer tools. Its integrations page groups many more by category but names few.
Billed on top of the plan. Examples from the pricing page are transcription at $0.02 per minute, VoiceAI at $0.12 per minute and AskAI Summaries at $0.05 per activity. Several add-ons are priced per lookup or per call.
Marketing agencies and digital marketers, sales and contact teams of any size, and organizations with compliance needs such as healthcare. Agencies get sub-accounts and white-label options.
No. There is no documented native link, so the two work by hand. Export your contacts as a CSV, check them, and give reps the High chance contacts to call. Only US phone numbers are checked, and the first 250 contacts are free with no card.
Each contact comes back High chance, Low chance or Bad data. Calling only the High chance contacts means more of the calls CTM records and scores are real conversations, and fewer usage fees go to calls that never connect.
WILL THIS PERSON ANSWER
Know who’ll answer
before you call.
Ask your AI tool who on your list will pick up. Every contact comes back High chance, Low chance or Bad data, with the best way to reach them.
No card required. US phone numbers only.