Invoca vs CallTrackingMetrics: which is right for you?
Features, pricing and fit, compared from a cold calling point of view. Not affiliated with either tool.
Invoca and CallTrackingMetrics are both call tracking and conversation analysis platforms, and neither is a dialer built for working a cold outbound list. Invoca is a revenue platform that ties calls, texts and web forms to the marketing behind them, and it publishes no prices. CallTrackingMetrics, now branded CTM, publishes four plans and adds a softphone and a Smart Dialer on its Sales Engage plan. This page sets out what each vendor says on its own site, and where a record is thin it says so.
- From
- Custom quote
- $79 per month, or $65 per month billed annually
- Free plan
- -
- Yes
The short answer
Here is who each of Invoca and CallTrackingMetrics suits best, from what each vendor says on its own site.
- You are happy to get a quote, since Invoca lists plans but no prices and puts a Get Your Quote button on each.
- You work in an industry Invoca names on its homepage, such as automotive, insurance, financial services, healthcare, telecom or home services.
- You want AI voice and messaging agents that answer, qualify and route leads, plus PreSense for giving agents context before they pick up.
- You want published plan prices, since CTM lists Marketing Lite from $65 per month billed annually up to Enterprise at $1,999 per month.
- You want a softphone and a Smart Dialer in the same product as call tracking, which CTM lists on its Sales Engage plan.
- You are a marketing agency and want sub-accounts, white-label options and custom billing, which CTM names for agencies.
Side by side
| FEATURE | Invoca | CallTrackingMetrics |
|---|---|---|
| Starting price | Custom quote | $79 per month, or $65 per month billed annually |
| Free plan | Not listed | Yes |
| Billing | Custom quote | Tiered plans |
| Works with | Google Ads, Google Analytics, Meta, TikTok, The Trade Desk | Google Ads, Google Analytics, HubSpot, Salesforce, Zapier |
Key features
- Call tracking
- Signal AI
- Quality management
- AI voice and messaging agents
- PreSense
- Call tracking and attribution
- AskAI conversation analysis
- Lead and call routing
- Softphone and coaching
- Ad and analytics sync
Pricing
Quote only. The pricing page lists Pro, Enterprise, Elite and two Performance plans by annual numbers and custom Signals, with no prices and a Get Your Quote button on each.
See Invoca pricingFour plans: Marketing Lite from $65 per month billed annually ($79 billed monthly), Marketing Pro from $149 ($179 monthly), Sales Engage from $274 ($329 monthly) and Enterprise at $1,999 per month. Usage fees and add-ons are billed on top.
See CallTrackingMetrics pricingWhere each fits in your calling
Invoca and CallTrackingMetrics sit at the same step of a calling day, so most teams choose one rather than both.
- STEP 1Find the numberBuild the list and fill in mobiles
- STEP 2See who will pick upCheck the list before you dial
Will This Person Answer - STEP 3DialCall the high chance contacts
- STEP 4Log the callRecord the outcome and follow upInvocaCallTrackingMetrics
Frequently asked questions
Only CTM publishes prices. Its plans run from Marketing Lite at $79 per month ($65 billed annually) to Enterprise at $1,999 per month, with usage fees on top. Invoca lists plans but no prices, so you need a quote from Invoca before you can compare cost.
Not mainly. Invoca's pages describe call tracking, conversation analysis, AI agents and agent coaching. CTM's core is call tracking too, but its Sales Engage plan adds a softphone and a Smart Dialer. Neither is built around loading and working a cold outbound list.
CTM's pricing page offers $0 in plan fees for the first month and gives no further trial terms. Invoca's pricing page does not mention a free trial, only Book a Demo and Talk To Sales links, so a demo or quote is the way in.
Both bill extras on top of the plan. Invoca lists Signal AI, Quality Management and Agent Coaching, PreSense, advanced IVR features and premium integrations as add-ons with no prices. CTM bills transcription, VoiceAI, AskAI and answering machine detection by usage.
Both list Google Ads, Google Analytics, HubSpot and Salesforce. Invoca also lists Meta, TikTok, The Trade Desk, Five9, Genesys and Slack. CTM also lists Zapier and Make and mentions a public API. Check each integrations page for what syncs back.
Invoca is for marketing, contact center and multi-location customer experience teams. CTM names digital marketers and agencies, sales teams and contact teams of any size, and organizations with compliance needs such as healthcare.
Invoca's homepage lists HIPAA, SOC 2 Type 2, ISO 27001, PCI DSS and CCPA. CTM lists support for HIPAA, HITECH, GDPR and CCPA and cites SOC 2. Ask each vendor for current reports if compliance decides the purchase.
No. Neither documents a native link, so you check the contacts first by CSV, then give reps the High chance contacts to call. Will This Person Answer checks US phone numbers only, and the first 250 contacts are free with no card required.
Each contact comes back High chance, Low chance or Bad data. Calling High chance contacts first means more of the calls Invoca or CTM tracks and records are real conversations, and fewer usage fees on CTM go to calls that never connect.
Move Low chance contacts to email or text instead of the phone. Keep Bad data contacts off the call list entirely, since a call to them is unlikely to reach a person.
Know who’ll answer
before you call.
Ask your AI tool who on your list will pick up. Every contact comes back High chance, Low chance or Bad data, with the best way to reach them.
No card required. US phone numbers only.