CallRail
Call tracking and lead engagement software that ties phone calls, texts and forms back to the marketing that produced them.
CallRail is a call tracking platform that connects marketing campaigns to the calls, texts and form fills they generate. Its focus is attribution: which ad, keyword or page made the phone ring, and what happened on the call afterward.
From CallRail’s own siteSources
- callrail.comproduct, checked Oct 12, 2026
- callrail.com/pricingpricing, checked Oct 12, 2026
- callrail.com/integrationsintegrations, checked Oct 12, 2026
Found numbers in CallRail? See who will pick up before you dial.
What is CallRail?
CallRail is a call tracking platform that connects marketing campaigns to the calls, texts and form fills they generate. Its focus is attribution: which ad, keyword or page made the phone ring, and what happened on the call afterward.
Higher plans add call transcripts, summaries and sentiment analysis, and a separate Voice Assist add-on uses AI to answer calls, qualify leads and book appointments. It is built around inbound leads, not outbound prospecting.
Who it’s for
CallRail suits businesses that spend on advertising and need to know which campaigns make the phone ring. Its home page names marketing agencies as a key customer group, and it covers calls, texts and forms in one place.
Key features
- Call and text tracking
- Call recording and routing
- Conversation analysis
Pricing
Four published plans from $50 to $195 a month, each with included numbers and minutes plus per-unit usage fees. Yearly billing saves up to 10%.
Swipe for every plan. Prices from CallRail’s own pricing page. Check there before you buy.
Alternatives to CallRail
Aircall
JustCall
CloudTalk
Where CallRail fits in your calling
CallRail records and analyzes calls, usually inbound ones. Teams that also call leads back can check a lead list first so call-back time goes to the numbers most likely to answer.
- Step 1Find the numberBuild the list and fill in mobiles
- Step 2See who will pick upCheck the list before you dialWill This Person Answer
- Step 3DialCall the high chance contacts
- Step 4Log the callRecord the outcome and follow upCallRail
Frequently asked questions
CallRail is a call tracking and lead engagement platform. It links phone calls, texts and form fills back to the marketing campaigns that produced them, so a team can see which ads and keywords generate conversations. Higher plans add transcripts and call analysis.
No. CallRail tracks, records and analyzes calls, mostly inbound ones. It does not work through a prospect list the way a power dialer does, so outbound teams usually pair it with a separate calling tool.
Its pricing page lists four plans: Lead Tracking at $50 a month, Lead Tracking Complete at $95, Lead Conversion at $150 and Lead Conversion Complete at $195. Usage fees apply on top, and yearly billing saves up to 10%.
Yes. Each plan offers a 14-day free trial, and the pricing page says no credit card is required and nothing is billed until the trial ends.
Its integrations page lists 19 items, including Google Ads, Google Analytics 4, HubSpot, Salesforce, Microsoft Ads, Meta Ads Manager, Slack, ServiceTitan, Zapier and webhooks. It also links to API documentation.
Voice Assist is an AI add-on that answers calls, qualifies leads and books appointments. The pricing page says it starts at $95 a month and requires a plan that includes Lead Tracking.
Businesses that pay for advertising and take inbound calls, with marketing agencies named as a key customer group on its home page. It does not list specific company sizes.
No. The two connect by hand. Export the leads you plan to call back as a CSV, check them in Will This Person Answer, and work the results from your usual calling setup. Only US phone numbers are checked, and the first 250 contacts are free with no card.
Check the leads you plan to call back before you dial. Each contact comes back High chance, Low chance or Bad data, so you call the High chance numbers first and your CallRail recordings cover the calls that matter. One credit checks one contact.
Move Low chance contacts to text or email, since CallRail tracks texts as well as calls. Leave Bad data contacts off the call-back list so no time is spent dialing numbers that will not connect.
Know who’ll answer
before you call.
Ask your AI tool who on your list will pick up. Every contact comes back High chance, Low chance or Bad data, with the best way to reach them.
No card required. US phone numbers only.



