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CallRail

Call tracking and lead engagement software that ties phone calls, texts and forms back to the marketing that produced them.

CallRail is a call tracking platform that connects marketing campaigns to the calls, texts and form fills they generate. Its focus is attribution: which ad, keyword or page made the phone ring, and what happened on the call afterward.

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At a glanceChecked Oct 12, 2026
Starting price$50/mo
BillingTiered plans
Free planYes
Works withADF, ChatGPT Ads, Freshpaint
From CallRail’s own siteSources

Found numbers in CallRail? See who will pick up before you dial.

High chanceLow chanceBad data
Try on 250 contacts for free

What is CallRail?

CallRail is a call tracking platform that connects marketing campaigns to the calls, texts and form fills they generate. Its focus is attribution: which ad, keyword or page made the phone ring, and what happened on the call afterward.

Higher plans add call transcripts, summaries and sentiment analysis, and a separate Voice Assist add-on uses AI to answer calls, qualify leads and book appointments. It is built around inbound leads, not outbound prospecting.

Who it’s for

CallRail suits businesses that spend on advertising and need to know which campaigns make the phone ring. Its home page names marketing agencies as a key customer group, and it covers calls, texts and forms in one place.

Key features

Call and text tracking
Call recording and routing
Conversation analysis
Voice Assist
Form tracking
CallRail core capabilities
  • Call and text tracking
  • Call recording and routing
  • Conversation analysis

Pricing

Four published plans from $50 to $195 a month, each with included numbers and minutes plus per-unit usage fees. Yearly billing saves up to 10%.

Lead Tracking
$50/mo
5 local numbers, 250 local minutes and 25 SMS included, plus usage
Lead Tracking Complete
$95/mo
Adds form tracking and attribution
Lead Conversion
$150/mo
Adds call summaries, sentiment analysis and conversation trend reports
Lead Conversion Complete
$195/mo
Adds form tracking and attribution

Swipe for every plan. Prices from CallRail’s own pricing page. Check there before you buy.

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A cloud phone system for sales and support teams, with a Power Dialer on its Professional plan.
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Trial
Yes
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JustCall

A cloud phone and texting platform for sales and support teams, with power dialer plans and a predictive dialer on its SalesPro plan.
Pricing
From $29 per user per month, billed annually
Trial
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CloudTalk

A cloud business phone system with call routing, dialers and call recording, sold per user with add-ons for faster dialing.
Pricing
€19 per user per month billed annually (€27 monthly)
Trial
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Where CallRail fits in your calling

CallRail records and analyzes calls, usually inbound ones. Teams that also call leads back can check a lead list first so call-back time goes to the numbers most likely to answer.

  1. Step 1
    Find the number
    Build the list and fill in mobiles
  2. Step 2
    See who will pick up
    Check the list before you dial
    Will This Person Answer
  3. Step 3
    Dial
    Call the high chance contacts
  4. Step 4
    Log the call
    Record the outcome and follow up
    CallRail

Frequently asked questions

CallRail is a call tracking and lead engagement platform. It links phone calls, texts and form fills back to the marketing campaigns that produced them, so a team can see which ads and keywords generate conversations. Higher plans add transcripts and call analysis.

WILL THIS PERSON ANSWER

Know who’ll answer
before you call.

Ask your AI tool who on your list will pick up. Every contact comes back High chance, Low chance or Bad data, with the best way to reach them.

No card required. US phone numbers only.

Try on 250 contacts for free