Clay vs FullEnrich: which is right for you?
Features, pricing and fit, compared from a cold calling point of view. Not affiliated with either tool.
Clay and FullEnrich both help you fill in contact details before outreach, and neither is a dialer. Clay is a table where you combine many data providers and your own steps. FullEnrich is a focused lookup for mobile numbers and work emails. They also charge in different ways, so this page sets out what each vendor says on its own site.
- From
- $0
- Credits
- Free plan
- Yes
- Yes
The short answer
Here is who each of Clay and FullEnrich suits best, from what each vendor says on its own site.
- You build lists in a table and want to combine 200+ data providers, AI research and your own API calls in one place.
- You want a plan with a flat monthly price, starting with a Free plan at $0 that includes 500 actions and 100 data credits a month.
- You are happy to add the Will This Person Answer check yourself as an HTTP API column, which Clay lists on its Growth plan.
- You mainly need mobile numbers and work emails for a list of named prospects, from a CSV, a search or a HubSpot list.
- You want to pay in credits only when verified data is found, with landline numbers not charged.
- You want to try it first, since FullEnrich offers 50 starting credits with no credit card required.
Side by side
| FEATURE | Clay | FullEnrich |
|---|---|---|
| Starting price | $0 | Credits |
| Free plan | Yes | Yes |
| Billing | Tiered plans | Credits |
| Works with | Salesforce, HubSpot, Pipedrive, Dynamics 365, ZoomInfo | HubSpot, Salesforce, Zapier, Make, n8n |
Key features
- Data provider marketplace
- Waterfall enrichment
- Claygent
- HTTP API column
- CRM sync
- Waterfall lookup
- Mobile number finding
- Email verification
- Several input routes
- Credits only on a find
Pricing
Free plan at $0 with 500 actions and 100 data credits a month. Launch is listed at $167 a month and Growth at $446 a month on annual billing, or from $185 and $495 a month billed monthly. Enterprise is custom.
See Clay pricingCredit-based. Its pricing page lists a mobile number at 10 credits, a work email at 1, a personal email at 3 and a reverse email lookup at 1, with a free trial of 50 credits. An Enterprise plan is custom.
See FullEnrich pricingWhere each fits in your calling
Clay and FullEnrich sit at the same step of a calling day, so most teams choose one rather than both.
- STEP 1Find the numberBuild the list and fill in mobilesClayFullEnrich
- STEP 2See who will pick upCheck the list before you dial
Will This Person Answer - STEP 3DialCall the high chance contacts
- STEP 4Log the callRecord the outcome and follow up
Frequently asked questions
They are priced differently, so there is no like-for-like number. Clay lists a Free plan, Launch from $167 a month and Growth from $446 a month on annual billing. FullEnrich counts credits, with a mobile number at 10 credits and a work email at 1. Work out your monthly volume before comparing.
Neither one. Clay is a table-based workspace for enriching leads and sending them to a CRM or sequencer. FullEnrich looks up mobile numbers and emails. You still need a dialer or a sequencer to contact the people, and both tools sit upstream of it.
Both use a waterfall. Clay tries several of its 200+ data providers in turn to fill a field, and phone number enrichment is listed on its Launch plan. FullEnrich asks a series of data vendors one after another and checks numbers against the carrier network for an active line.
FullEnrich says credits are used only when verified data is found, and a number identified as a landline is not charged. Clay's pricing page counts actions and data credits and does not make the same statement, so check how a failed lookup is counted on your plan.
Clay lists a Free plan at $0 with 500 actions and 100 data credits a month, and tables on it are capped at 200 rows. FullEnrich offers 50 starting credits with no credit card required, which at 10 credits per mobile number covers a small test batch.
Clay lists CRMs such as Salesforce, HubSpot, Pipedrive and Dynamics 365, plus sending tools such as Outreach, Salesloft, Lemlist and Instantly. FullEnrich lists HubSpot, Salesforce, Zapier, Make, n8n and Clay, and has a public API. Check each vendor's integration page for what syncs.
FullEnrich's pages list Clay among its integrations, and Clay's integrations include many data sources. Check both vendors' pages for how the connection works and which plan it needs. Either way, run the Will This Person Answer check on the final phone column.
Clay suits whoever builds lists for others to call, such as a GTM engineer, an agency or a RevOps team, and it rewards comfort with tables. FullEnrich suits sales, marketing, RevOps and recruiting teams and does not state a target company size. Pick by how much setup you want.
Neither has a native integration. In Clay you add an HTTP API column that POSTs to the analyze endpoint, which needs the Growth plan. With FullEnrich you export the enriched CSV and upload it. Only US phone numbers are checked, and the first 250 contacts are free.
Call High chance contacts first. Move Low chance contacts to a multi-channel sequence or email, and leave Bad data numbers out of the call list. In Clay, add the outcome as its own field and filter before the push. With FullEnrich, sort the exported file by outcome.
Know who’ll answer
before you call.
Ask your AI tool who on your list will pick up. Every contact comes back High chance, Low chance or Bad data, with the best way to reach them.
No card required. US phone numbers only.