BetterContact vs Clay: which is right for you?
Features, pricing and fit, compared from a cold calling point of view. Not affiliated with either tool.
BetterContact and Clay both fill in contact details for a lead list, and neither is a dialer. BetterContact is a waterfall enrichment tool for work emails and mobile numbers, with a score for how likely a number is to connect. Clay is a table-based workspace where each column is a lookup, a data provider or an AI step. This page sets out what each vendor says on its own site.
- From
- $15 per month
- $0
- Free plan
- Yes
- Yes
The short answer
Here is who each of BetterContact and Clay suits best, from what each vendor says on its own site.
- You want a tool that only finds work emails and mobile numbers, with credits spent only when valid data comes back.
- You want a connection-likelihood score on each phone number, which BetterContact lists as Connect Intelligence on its Pro and Enterprise plans.
- You want a low entry price, since its pricing page lists Starter at $15 a month and 50 free credits on sign-up.
- You want one table that combines 200+ data providers, your own API calls and AI research steps, and you are comfortable designing it.
- You want to push finished rows to a CRM or sequencer such as Salesforce, HubSpot, Outreach or Salesloft.
- You want a Free plan to start on, which Clay lists at $0 with 500 actions and 100 data credits a month.
Side by side
| FEATURE | BetterContact | Clay |
|---|---|---|
| Starting price | $15 per month | $0 |
| Free plan | Yes | Yes |
| Billing | Credits | Tiered plans |
| Works with | Clay, HubSpot, Zapier, Make | Salesforce, HubSpot, Pipedrive, Dynamics 365, ZoomInfo |
Key features
- Waterfall enrichment
- Connect Intelligence
- Validation
- Pay for valid data only
- Waterfall Lead Finder
- Data provider marketplace
- Waterfall enrichment
- Claygent
- HTTP API column
- CRM sync
Pricing
Credit-based monthly plans: Starter at $15, Pro from $49 and Enterprise from $799. An email costs 1 credit and a mobile number costs 10. Pro prices for its higher credit tiers are not shown.
See BetterContact pricingFree plan at $0 with 500 actions and 100 data credits a month. Launch is listed at $167 a month and Growth at $446 a month on annual billing, or from $185 and $495 a month billed monthly. Enterprise is custom.
See Clay pricingWhere each fits in your calling
BetterContact and Clay sit at the same step of a calling day, so most teams choose one rather than both.
- STEP 1Find the numberBuild the list and fill in mobilesBetterContactClay
- STEP 2See who will pick upCheck the list before you dial
Will This Person Answer - STEP 3DialCall the high chance contacts
- STEP 4Log the callRecord the outcome and follow up
Frequently asked questions
BetterContact is built around one job, finding and checking emails and mobile numbers by running each lead through 20+ providers. Clay is a general workspace where phone enrichment is one column among many, alongside lookups, AI research and API calls. Neither places calls.
BetterContact lists Starter at $15 a month with 200 credits, Pro from $49 and Enterprise from $799. Clay lists Free at $0, Launch at $167 and Growth at $446 a month on annual billing. The two count usage differently, with credits for BetterContact and actions and data credits for Clay.
BetterContact says a mobile number costs 10 credits and an email costs 1, and it charges only when valid data is found. Clay's pages we read do not give a per-number price, so a mobile cost there depends on the provider you call and the plan you are on. Ask Clay.
BetterContact gives 50 free credits on sign-up with no card required. Clay lists a Free plan at $0 with 500 actions and 100 data credits a month, and caps tables at 200 rows on it. Phone number enrichment is listed on Clay's Launch plan, not on Free.
BetterContact does, through Connect Intelligence, which sorts numbers into buckets and is on Pro and Enterprise. The scoring is the vendor's own and is not independently verified. Clay's pages do not list a connection score, though it can call other tools through an HTTP API column on Growth.
Yes. BetterContact lists Clay among its native integrations, so a Clay table can use BetterContact as one of its enrichment sources. The records we hold do not describe the setup in detail, so read both vendors' docs before you build on it.
BetterContact has the lower entry price and a narrower job, so a small outbound team that only needs emails and mobiles can start quickly. Clay rewards someone who designs tables and has the time to, and its HTTP API column sits on the Growth plan.
BetterContact, going by what each vendor describes. You upload a CSV or use its API and get emails and mobiles back. Clay can do the same, but its own site pitches it as a table you build, with phone enrichment as one step you add.
No native integration on either side. With BetterContact you export a CSV and upload it. With Clay you can add an HTTP API column that calls the API, or export a CSV. US phone numbers only, and the first 250 contacts are free with no card required.
Send High chance contacts to your dialer, Low chance contacts to email or a multi-channel sequence, and leave Bad data out of calling. In Clay, filter on the result column before the push. With BetterContact, you can compare the result with its own connection bucket.
Other comparisons
Know who’ll answer
before you call.
Ask your AI tool who on your list will pick up. Every contact comes back High chance, Low chance or Bad data, with the best way to reach them.
No card required. US phone numbers only.