Artisan vs Regal: which is right for you?
Features, pricing and fit, compared from a cold calling point of view. Not affiliated with either tool.
Artisan and Regal both put AI to work on outbound, and neither publishes prices. Artisan sells Ava, an AI BDR that finds leads, sends outreach, handles replies and books meetings, with a dialer listed in the same platform. Regal sells voice AI agents for phone, SMS, chat and WebRTC, with a sales dialer, branded caller ID and spam remediation. This page sets out what each vendor says on its own site, and where a record is thin we say so.
- From
- Credits
- Custom quote
The short answer
Here is who each of Artisan and Regal suits best, from what each vendor says on its own site.
- You want one AI rep that runs email outreach end to end, since Ava finds and enriches leads, writes and sends campaigns, answers replies and books meetings.
- You want a contact database in the same platform, which Artisan describes as 250M+ verified B2B contacts with direct dials listed.
- You are a startup or small team, since Artisan has separate pages for startups and SMBs as well as enterprises.
- You want AI agents that place and answer phone calls, plus SMS, chat and WebRTC voice, for jobs like lead qualification, reminders and collections.
- You run a large calling operation, since Regal's pricing page says it targets roughly 25 or more agents and 100,000 or more call minutes per month.
- You want branded caller ID and spam remediation listed alongside the dialer, and a unified agent desktop for human reps working next to the AI agents.
Side by side
| FEATURE | Artisan | Regal |
|---|---|---|
| Best for | Startups, SMBs, Enterprise | Enterprise |
| Starting price | Credits | Custom quote |
| Billing | Credits | Custom quote |
Key features
- Ava, the AI BDR
- Built-in B2B data
- Email outreach from your domains
- Meeting booking
- Human controls
- AI voice agents
- No-code agent builder
- Sales dialer
- Branded caller ID and spam remediation
- Conversation intelligence
Pricing
Credit-based pricing with plan tiers from startups to enterprise, scoped to lead volume, mailboxes and dialer seats. The pricing page text we could read shows no dollar prices, so a quote or demo is the way to get a number.
See Artisan pricingNo public prices or plan names. Its pricing page says cost depends on your team's setup, you pay for the features you use, and you request a custom quote through a form.
See Regal pricingWhere each fits in your calling
Artisan and Regal sit at the same step of a calling day, so most teams choose one rather than both.
- STEP 1Find the numberBuild the list and fill in mobiles
- STEP 2See who will pick upCheck the list before you dial
Will This Person Answer - STEP 3DialCall the high chance contacts
- STEP 4Log the callRecord the outcome and follow upArtisanRegal
Frequently asked questions
Neither publishes prices, so we cannot say. Artisan is credit-based, with tiers scoped to lead volume, mailboxes and dialer seats, and the page text we read showed no dollar figures. Regal says cost depends on your setup and you request a custom quote. Get a quote from both.
Regal is built much more around calling, with voice agents, a sales dialer, IVR, branded caller ID and spam remediation. Artisan lists a dialer and dialer seats, but its public pages say little about how calling works. Ask Artisan for a dialer demo before you count on it.
Artisan has pages for startups and small and mid-sized businesses. Regal's pricing page positions it for enterprises with roughly 25 or more agents, so a team of a few reps is probably not its target. Both still sell through a demo or quote, not a sticker price.
We could not confirm a trial for either. Artisan's pricing page text did not mention one and points to a guided demo. Regal's pricing page does not mention one either and offers a demo request or call back. Ask each sales team directly.
Artisan describes a database of more than 250 million verified B2B contacts, with emails, direct dials and firmographics, and filters by title, industry and geography. Regal's pages we read describe agents and calling tools, not a lead database. If you need to find new leads, Artisan is the one that lists it.
Ava from Artisan is an AI business development rep that prospects, writes outreach, replies and books meetings, mostly through email. Regal's agents handle calls and messages for qualification, scheduling, reminders, collections and support. One is aimed at outbound prospecting, the other at conversations over voice and text.
Artisan lists approvals, tone and call-to-action locks and escalation rules so a person can review what Ava does. Regal lists simulations and A/B testing to try agent changes before they go live, plus conversation intelligence for automated QA. Each page is light on detail, so check specifics in a demo.
Artisan lists SOC 2 Type II, SSO/SAML and audit logs for enterprise buyers. Regal states SOC 2, GDPR, CCPA and HIPAA compliance and says it has 40 or more integrations with CCaaS and CRM systems, plus APIs and webhooks, without naming them. Confirm your own stack during a demo.
No. Neither has a native integration, so the link is a CSV. Export the contacts you plan to phone, check them, then load the High chance contacts into Artisan's dialer or your Regal campaign. US phone numbers only, and the first 250 contacts are free with no card required.
Send High chance contacts to calls first, whether that is Regal's voice agents or dialer, or Artisan's dialer. Keep Low chance contacts in Ava's email outreach or hold them for SMS or a later attempt, and drop Bad data numbers from every calling list.
Other comparisons
Know who’ll answer
before you call.
Ask your AI tool who on your list will pick up. Every contact comes back High chance, Low chance or Bad data, with the best way to reach them.
No card required. US phone numbers only.