Best ZoomInfo alternatives for cold calling
Teams shop around for a ZoomInfo alternative when the buying process feels bigger than the job. There is no price list, only a quote based on features, licenses and credit usage, and every profile export spends a credit. This page covers three data tools that sell contact numbers differently, and says what each vendor publishes about price, free plans and who it suits.
Common reasons to switch
3 alternatives to ZoomInfo
Hover a card for the details. Not affiliated with any tool listed.
- Featured
Will This Person Answer
Know who’ll answer before you callNot a replacement for ZoomInfo. Use it alongside whichever tool you choose: send the list and every contact comes back High chance, Low chance or Bad data.Pricing
Free to startKey features
- Checks every contact before you dial
- Works in Claude, ChatGPT and Cursor
- REST API and CSV upload
Try on 250 contacts for freeBest for
StartupsSMBsMid-market Apollo
A go-to-market platform that combines a B2B contact database, enrichment, outreach sequences and a parallel dialer.Apollo is a prospecting platform where a rep finds people in its B2B contact and company database, enriches the records, and then works them through outreach and calling from the same workspace. Its site lists the Apollo Workspace for prospecting, outreach and dialing, plus AI agents that research accounts and prioritize leads.You are a small outbound team or a founder who wants lists, sequences and a parallel dialer in one product, with a free plan that has no time limit.Pricing
FreemiumKey features
- B2B contact and company database
- Waterfall enrichment
- Parallel dialer
View ApolloBest for
StartupsSMBsCognism
A B2B sales intelligence platform known for European data, with phone-verified mobiles sold as a headline feature.Cognism sells contact and company data to sales and marketing teams, delivered through its platform, CRM enrichment, an API and an MCP server. Its site positions it for the European market and says it covers Do-Not-Call lists.You sell into Europe and want phone-verified mobiles and Do-Not-Call coverage, and you are fine with a quote and Standard or Pro tiers.Pricing
Custom quoteKey features
- Phone-verified mobiles
- Do-Not-Call coverage
- CRM enrichment
View CognismBest for
Mid-marketEnterpriseLusha
A B2B contact and company data platform with direct dials, emails, buying signals and a credit-based price list that is public.Lusha sells business contact data: emails, direct phone numbers and company details, searched in its workspace or through a Chrome extension, API or MCP connection. Credits are spent when you reveal an email or a phone number.You want published credit prices, a free plan with 40 credits a month, and a Chrome extension for prospecting from LinkedIn.Pricing
CreditsKey features
- Reveal credits for emails and phones
- Direct dial database
- Buying signals
View LushaBest for
StartupsSMBs
ZoomInfo and its alternatives, side by side
| TOOL | STARTING PRICE | FREE PLAN | BEST FOR | Compare |
|---|---|---|---|---|
| ZoomInfoCurrent | Custom quote | Yes | Sales teams building call lists from a large database, RevOps teams enriching CRM records, Teams that already run Salesforce, HubSpot or Dynamics 365 | |
| Apollo | Freemium | - | SDR teams, Founders doing their own outbound, Small sales teams | Compare → |
| Lusha | Credits | Yes | Small sales teams that want published, credit-based pricing, Reps who prospect from LinkedIn with a browser extension, RevOps teams enriching CRM records | |
| Cognism | Custom quote | - | Sales teams selling into Europe, Mid-market and enterprise outbound teams | Compare → |
Frequently asked questions
The reasons visible on its own pages are practical. There is no price list, only a quote tied to features, licenses and credit usage, and each profile export costs a credit. It is also built for larger teams. None of that makes the data poor, it just does not suit every buyer.
This directory lists Apollo, Lusha and Cognism. Apollo combines a contact database with sequences and a parallel dialer. Lusha sells direct dials on a public credit price list. Cognism focuses on European data and phone-verified mobiles, and it shows no prices.
We cannot promise one, because ZoomInfo shows no prices to compare against. Lusha publishes its plans, from a free tier with 40 credits a month up to Premium at $399.90 a month. Apollo has a free plan. Cognism shows no prices, so it gives you nothing to compare either.
Apollo and Lusha are the two this directory describes as fits for small teams. Apollo suits small outbound teams and founders doing their own prospecting, and Lusha suits small sales teams that want published pricing. ZoomInfo's own record puts it with mid-market and enterprise buyers.
ZoomInfo's pricing page shows a free trial option for its sales plans. Apollo lists a free plan with no time limit. Lusha lists a Free plan with 40 credits a month. Cognism shows no free option, only Standard and Pro tiers and a route to talk to sales.
Cognism is closest in how it sells. It is a sales intelligence platform with a quote instead of prices, CRM sync with Salesforce, HubSpot and Dynamics, and an API and MCP server. Its site stresses European data, and nothing we read describes how well it covers US mobiles.
Not necessarily. ZoomInfo connects to Salesforce, HubSpot and Dynamics 365, and so do Lusha and Cognism, though their lists differ. Apollo's record lists Gmail, ChatGPT and Claude. Check each vendor's integrations page for your CRM, and test with a small list first.
ZoomInfo's route out is a CSV export, and each exported contact costs a credit. Phone columns depend on your plan. Export what you need before a contract ends, and check the column names in the file. Lusha's own exports only include contacts you have revealed.
Yes. Lusha lists 117M+ direct dials, and a phone reveal costs 5 credits against 1 for an email. Cognism sells phone-verified mobiles. Apollo puts phone numbers next to its list-building filters. The pages do not say how likely any of these numbers is to be answered.
A data tool can show that a number exists, which is not the same as the person picking up. Will This Person Answer checks US phone numbers only, sorting them into High chance, Low chance or Bad data before your reps dial. It takes CSV files from all four tools, and 250 contacts are free.
Know who’ll answer
before you call.
Ask your AI tool who on your list will pick up. Every contact comes back High chance, Low chance or Bad data, with the best way to reach them.
No card required. US phone numbers only.