Best Apollo alternatives for cold calling
People look for an Apollo alternative for a few plain reasons. Its pricing page showed no dollar amounts or credit counts when we read it, the phone numbers it returns come with no accuracy figure, and a team that already has a dialer may only want the data. This page covers four other tools, ZoomInfo, Lusha, Cognism and Clay, and says what each vendor publishes about price, trials and team size.
Common reasons to switch
4 alternatives to Apollo
Hover a card for the details. Not affiliated with any tool listed.
- Featured
Will This Person Answer
Know who’ll answer before you callNot a replacement for Apollo. Use it alongside whichever tool you choose: send the list and every contact comes back High chance, Low chance or Bad data.Pricing
Free to startKey features
- Checks every contact before you dial
- Works in Claude, ChatGPT and Cursor
- REST API and CSV upload
Try on 250 contacts for freeBest for
StartupsSMBsMid-market Clay
A workspace for pulling lead data from many providers into a table, enriching it, and sending it on to your outbound tools.Clay is a table-based workspace where each row is a lead and each column is an enrichment, a lookup or an AI step. Its site describes access to 200+ data providers, waterfall enrichment across several of them, and workflows that push the finished rows to a CRM or a sequencer.You build lists for others to call and want several data providers in one table, including Apollo itself, rather than a dialer.Pricing
$0View ClayKey features
- Data provider marketplace
- Waterfall enrichment
- Claygent
Cognism
A B2B sales intelligence platform known for European data, with phone-verified mobiles sold as a headline feature.Cognism sells contact and company data to sales and marketing teams, delivered through its platform, CRM enrichment, an API and an MCP server. Its site positions it for the European market and says it covers Do-Not-Call lists.You sell into Europe and want mobiles that its site says go through extra verification, plus Do-Not-Call coverage.Pricing
Custom quoteKey features
- Phone-verified mobiles
- Do-Not-Call coverage
- CRM enrichment
View CognismBest for
Mid-marketEnterpriseLusha
A B2B contact and company data platform with direct dials, emails, buying signals and a credit-based price list that is public.Lusha sells business contact data: emails, direct phone numbers and company details, searched in its workspace or through a Chrome extension, API or MCP connection. Credits are spent when you reveal an email or a phone number.You are a small team that wants a public price list, a free plan and credits you can count before you reveal a number.Pricing
CreditsKey features
- Reveal credits for emails and phones
- Direct dial database
- Buying signals
View LushaBest for
StartupsSMBsZoomInfo
A B2B sales intelligence platform with a contact and company database that includes direct dials, plus AI agents, intent data and a CRM-sync layer.ZoomInfo is a go-to-market platform built around a large B2B database of contacts and companies. Sales teams search it for prospects, pull phone numbers and emails into their CRM or sequencer, and use buying signals to decide who to contact.You are a larger sales or RevOps team that wants a big database with direct dials and CRM sync, and you are happy to ask for a quote.Pricing
Custom quoteKey features
- Contact and company search
- Direct dials and phone numbers
- Buyer intent and website visitor data
View ZoomInfoBest for
Mid-marketEnterprise
Apollo and its alternatives, side by side
| TOOL | STARTING PRICE | FREE PLAN | BEST FOR | Compare |
|---|---|---|---|---|
| ApolloCurrent | Freemium | - | SDR teams, Founders doing their own outbound, Small sales teams | |
| ZoomInfo | Custom quote | Yes | Sales teams building call lists from a large database, RevOps teams enriching CRM records, Teams that already run Salesforce, HubSpot or Dynamics 365 | Compare → |
| Lusha | Credits | Yes | Small sales teams that want published, credit-based pricing, Reps who prospect from LinkedIn with a browser extension, RevOps teams enriching CRM records | |
| Cognism | Custom quote | - | Sales teams selling into Europe, Mid-market and enterprise outbound teams | Compare → |
| Clay | $0 | Yes | GTM engineers, Outbound agencies, RevOps teams |
Frequently asked questions
We cannot promise one, because Apollo's paid prices could not be read. Lusha is the one here that publishes a price list, with a free plan at 40 credits a month and paid plans from $49.90 a month. ZoomInfo and Cognism show no prices, and Clay lists a free plan and paid plans from $167 a month on annual billing.
Lusha is described as a match for small sales teams that want to see a price list first, and it has a free plan. Clay has a free plan too, but it suits people who build lists, not reps who dial. ZoomInfo and Cognism are listed for mid-market and enterprise teams.
Lusha lists a free plan with 40 credits a month, and Clay lists a free plan at $0 with 500 actions and 100 data credits a month. ZoomInfo's pricing page shows a free trial option for its sales plans. Cognism's pricing page shows no trial, only a route to talk to sales.
Lusha is probably the closest for a small team, with direct dials, buying signals and a Chrome extension, plus public credit pricing. ZoomInfo is closer if you want a large database with intent data. Neither is a one-to-one swap, because Apollo also bundles sequences and a dialer in one workspace.
You may lose having the list, the enrichment, the sequences and the dialer behind one login. Lusha, ZoomInfo and Cognism are mainly data sources, and Clay is a workspace for building lists, not a dialer. Check which tools you would need alongside whichever one you pick.
Each lists its own integrations. ZoomInfo names Salesforce, HubSpot, Outreach and Salesloft. Lusha adds Pipedrive, Nooks, Clay and Gong. Cognism names Salesforce, HubSpot, Pipedrive and Bullhorn. Clay lists Salesforce, HubSpot, Outreach and Apollo.io. Check the vendor's page for your own CRM before you move.
Only in part. Clay is a table where each row is a lead and each column is a lookup, with 200+ data providers and waterfall enrichment, and its integrations include Apollo.io. It is not a dialer, so a rep who wants to start calling from one screen would still need a separate tool.
Cognism. Its site positions it for the European market and says it covers Do-Not-Call lists. It also sells phone-verified mobiles it calls Diamond Data. Nothing we read describes how well it covers US mobiles, so a US-first team should ask before relying on it.
Apollo lets you export contacts as a CSV, and its help center was not readable, so check the column names in the file. Most tools here take a CSV or connect to a CRM. Test with a small list first and compare the phone columns before you move everything.
Yes. A data source can return a number without saying whether anyone will pick up. Will This Person Answer checks US phone numbers before you dial and returns High chance, Low chance or Bad data. The first 250 contacts are free, and it works with a CSV from any of these tools.
Know who’ll answer
before you call.
Ask your AI tool who on your list will pick up. Every contact comes back High chance, Low chance or Bad data, with the best way to reach them.
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