LeadMagic vs Wiza: which is right for you?
Features, pricing and fit, compared from a cold calling point of view. Not affiliated with either tool.
LeadMagic and Wiza both find mobile numbers and work emails for outbound lists, and both publish their prices. LeadMagic is a pay-per-result data API with plans sold by credit and a single price for every seat. Wiza is a prospecting tool sold per user, with a Chrome extension, a free plan and saved searches that export to CSV. This page sets out what each vendor says on its own site, and where a record is thin it says so.
- From
- $99/mo
- $0
- Free plan
- -
- Yes
The short answer
Here is who each of LeadMagic and Wiza suits best, from what each vendor says on its own site.
- You want to pay by credit and only for results, since LeadMagic says failed or empty lookups cost nothing and a mobile lookup is 5 credits per valid number.
- You want API, command line and MCP access on every plan, rather than API access only on a custom plan.
- You build lists inside tools such as Clay, Smartlead, Instantly or n8n, which LeadMagic lists as connections.
- You want to test before paying, since Wiza lists a free plan with 20 valid emails and 5 phone numbers.
- You find prospects on LinkedIn or the web and want a Chrome extension that reveals details as you browse.
- You want a plan with unlimited phone reveals, which Wiza lists on its annual Email + Phone plan.
Side by side
| FEATURE | LeadMagic | Wiza |
|---|---|---|
| Best for | Startups, Enterprise | Not listed |
| Starting price | $99/mo | $0 |
| Free plan | Not listed | Yes |
| Billing | Credits | Tiered plans |
| Works with | Smartlead, Instantly, Email Bison, Salesforge, Salesforce | Chrome extension, CRM sync |
Key features
- Mobile Finder
- Email Finder and validation
- Company and profile enrichment
- API, CLI and MCP access
- Pay only for results
- Checked at request time
- Chrome extension
- Phone and email reveals
- Company details
- Search and export
Pricing
Monthly plans from Essential at $99 for 5,000 credits to Ultimate at $849 for 100,000 credits, with an Enterprise tier from $2,490 per quarter. A mobile lookup is 5 credits per valid number.
See LeadMagic pricingFree plan with 20 valid emails and 5 phone numbers. Monthly plans per user: Starter $49, Email $99, Email + Phone $199. Annual plans per user: Email $990 a year and Email + Phone $1,990 a year. Team is custom, billed annually, for 3 or more users.
See Wiza pricingWhere each fits in your calling
LeadMagic and Wiza sit at the same step of a calling day, so most teams choose one rather than both.
- STEP 1Find the numberBuild the list and fill in mobilesLeadMagicWiza
- STEP 2See who will pick upCheck the list before you dial
Will This Person Answer - STEP 3DialCall the high chance contacts
- STEP 4Log the callRecord the outcome and follow up
Frequently asked questions
It depends on volume and plan. LeadMagic charges 5 credits per valid mobile number, and its plans run from $99 for 5,000 credits to $849 for 100,000. Wiza charges $0.35 for extra phone numbers and is priced per user. Work out your monthly number count against both price pages.
Only Wiza. It lists a free plan with 20 valid emails and 5 phone numbers, plus 25 free credits with no credit card required. LeadMagic says on its pricing page that it has no free trial or free credits, so new accounts choose a paid plan.
Yes. LeadMagic has a dedicated Mobile Finder, and Wiza lists direct dials and mobile numbers among the details it returns. Neither vendor's pages say how often a returned number is correct, so treat a number as data until you check it.
LeadMagic lists API, command line and MCP access on every plan. Wiza's pricing page lists API access only on the Team plan, which is custom and billed annually for 3 or more users. If you automate lookups, that difference shapes your cost.
LeadMagic bills by credit on monthly or annual plans, and credits roll over for up to 2 months on monthly plans. Wiza bills per user, with monthly caps on most plans and unlimited reveals only on annual ones. Pick based on whether you have many seats or one heavy user.
Wiza's per-user pricing and free plan suit one person testing a list. LeadMagic's Essential plan includes 3 seats for $99 a month. Neither page names a target company size for Wiza, so compare the plan limits to your own volume.
LeadMagic lists Smartlead, Instantly, Email Bison, Salesforge, Salesforce, Zapier, n8n, Make, Clay and others, plus MCP for AI tools. Wiza lists a Chrome extension and CRM sync, but its site does not name which CRMs it syncs with. Ask Wiza before you rely on a specific CRM.
Wiza says it verifies contact data when you request it instead of serving a stored copy. LeadMagic says it validates emails, including catch-all domains. Both are vendor claims, and we have not tested accuracy for either one.
Yes, by file. Neither has a native integration, so export your contacts as a CSV and upload it. We check US phone numbers only, and the first 250 contacts are free with no card required.
Check the list first, then dial the High chance contacts. Email the Low chance contacts, since both tools also return work emails. Leave Bad data numbers out of the dialer, which matters most when each phone reveal or lookup costs money.
Other comparisons
Know who’ll answer
before you call.
Ask your AI tool who on your list will pick up. Every contact comes back High chance, Low chance or Bad data, with the best way to reach them.
No card required. US phone numbers only.