Best Lusha alternatives for cold calling
Teams usually start looking past Lusha when phone numbers are the main thing they buy. A phone reveal costs 5 credits against 1 for an email, a paid export only contains contacts you have already revealed, and the pages we read give no figure for how likely a number is to be answered. This page covers ZoomInfo, Apollo and Cognism and says what each vendor publishes about price, trials and team size.
Common reasons to switch
3 alternatives to Lusha
Hover a card for the details. Not affiliated with any tool listed.
- Featured
Will This Person Answer
Know who’ll answer before you callNot a replacement for Lusha. Use it alongside whichever tool you choose: send the list and every contact comes back High chance, Low chance or Bad data.Pricing
Free to startKey features
- Checks every contact before you dial
- Works in Claude, ChatGPT and Cursor
- REST API and CSV upload
Try on 250 contacts for freeBest for
StartupsSMBsMid-market Apollo
A go-to-market platform that combines a B2B contact database, enrichment, outreach sequences and a parallel dialer.Apollo is a prospecting platform where a rep finds people in its B2B contact and company database, enriches the records, and then works them through outreach and calling from the same workspace. Its site lists the Apollo Workspace for prospecting, outreach and dialing, plus AI agents that research accounts and prioritize leads.You want lists, sequences and a parallel dialer in one login, with a free plan that has no time limit.Pricing
FreemiumKey features
- B2B contact and company database
- Waterfall enrichment
- Parallel dialer
View ApolloBest for
StartupsSMBsCognism
A B2B sales intelligence platform known for European data, with phone-verified mobiles sold as a headline feature.Cognism sells contact and company data to sales and marketing teams, delivered through its platform, CRM enrichment, an API and an MCP server. Its site positions it for the European market and says it covers Do-Not-Call lists.You sell into Europe and want phone-verified mobiles and Do-Not-Call coverage from the vendor.Pricing
Custom quoteKey features
- Phone-verified mobiles
- Do-Not-Call coverage
- CRM enrichment
View CognismBest for
Mid-marketEnterpriseZoomInfo
A B2B sales intelligence platform with a contact and company database that includes direct dials, plus AI agents, intent data and a CRM-sync layer.ZoomInfo is a go-to-market platform built around a large B2B database of contacts and companies. Sales teams search it for prospects, pull phone numbers and emails into their CRM or sequencer, and use buying signals to decide who to contact.You want a large database with direct dials and a CRM sync layer, and you are happy to get a quote instead of a price list.Pricing
Custom quoteKey features
- Contact and company search
- Direct dials and phone numbers
- Buyer intent and website visitor data
View ZoomInfoBest for
Mid-marketEnterprise
Lusha and its alternatives, side by side
| TOOL | STARTING PRICE | FREE PLAN | BEST FOR | Compare |
|---|---|---|---|---|
| LushaCurrent | Credits | Yes | Small sales teams that want published, credit-based pricing, Reps who prospect from LinkedIn with a browser extension, RevOps teams enriching CRM records | |
| ZoomInfo | Custom quote | Yes | Sales teams building call lists from a large database, RevOps teams enriching CRM records, Teams that already run Salesforce, HubSpot or Dynamics 365 | |
| Apollo | Freemium | - | SDR teams, Founders doing their own outbound, Small sales teams | |
| Cognism | Custom quote | - | Sales teams selling into Europe, Mid-market and enterprise outbound teams |
Frequently asked questions
This directory lists ZoomInfo, Apollo and Cognism. ZoomInfo is a large database with direct dials and CRM sync. Apollo combines contacts, sequences and a parallel dialer. Cognism is built around phone-verified mobiles and European data. Each has its own page showing price, trial and limits.
We cannot promise one. Lusha publishes its prices, which most of the group does not. ZoomInfo and Cognism show no prices on their pricing pages. Apollo has a free plan with no time limit, but we could not read dollar amounts for its paid plans, so there is little to compare.
Apollo is listed for startups and small businesses, and its free plan has no time limit. ZoomInfo and Cognism are listed for mid-market and enterprise teams and are sold by quote. Lusha itself is also listed for startups and smaller companies, so compare Apollo with it first.
Apollo has a free plan with no time limit. ZoomInfo's pricing page shows a free trial option for its sales plans. Cognism shows no trial on the pages we read, only Standard and Pro tiers and a route to sales. Lusha's own free plan gives 40 credits a month.
Apollo is nearest for a small team, since it pairs a contact database with enrichment and also has a free plan. ZoomInfo is the closest on data, with direct dials and phone columns in exports, but it is sold by quote. Cognism is narrower, centered on verified mobiles.
Nothing in our records describes a formal migration path, so plan on exporting your revealed contacts as a CSV and loading them into the new tool. Lusha limits a search export to 150 contacts at a time, so large lists need several exports. Try a small batch first.
Lusha lists Salesforce, HubSpot, Pipedrive and others. ZoomInfo lists Salesforce, HubSpot and Dynamics 365. Cognism lists Salesforce, HubSpot, Pipedrive, Bullhorn and Dynamics. Apollo's integrations list in our records names Gmail, ChatGPT and Claude, so check its page for your CRM before you switch.
Cognism does. Its site positions the data for the European market and says it covers Do-Not-Call lists. It also says US mobile coverage is not described on the pages we read, so a US-first team should ask the vendor before committing.
Every provider here returns numbers, and none of the pages we read says how likely a given person is to answer. Will This Person Answer checks US numbers before they go into a dialer, as High chance, Low chance or Bad data. You can start with 250 contacts free.
Each alternative has its own page in this directory, built from the vendor's own site and showing price, trial, integrations and limits. Start with those pages, then ask your shortlist for a demo or a quote with your own list size in mind.
Know who’ll answer
before you call.
Ask your AI tool who on your list will pick up. Every contact comes back High chance, Low chance or Bad data, with the best way to reach them.
No card required. US phone numbers only.